Contained Below is a partial list of our on-going experiments:

• Value of Internal vs. External Links
• Internal Link Reputation Multiples
• External Link Reputation Multiples
• Are Links From ‘Links’ Pages Discounted
• Do Spelling Errors Affect SERPS
• Affect of Quality of OutBoundLinks
• Authority Factor Passing Via Links
• Are Reciprocal Links Discounted
• Value of ‘Description’ Metatag
• Value of ‘Keywords’ Metatag
• Value of ‘Comments’ tag
• Value of ‘Alt’ tag
• Keyword Density Analysis
• Importance of Keyword Location in Body
• Testing the Value of Using Keywords in the Naming Structure (i.e. file or directory name)
• Testing the Cost of Outbound Links

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