SEOLabs.org is an organization of Search Engine Consultants, Website Design Firms, Internet Marketers and Agencies.

The goals of the organization are:

• Test theories pertaining to Search Engines utilizing the "Scientific Method".
• Promote and develop "best practices" for achieving search engine ranking on the major search engines.
• Compare the significance of one technique versus another.
• Provide materials and information to help educate members and non-members in the industry about "best practices".
• Clarify elements of the algorithms used by the major search engines to obtain ranking results.
• Provide an exchange of verifiable information
• Eliminate the clutter of speculation, rumour, guesswork and hearsay that surrounds our Industry.